Marketing is a crucial tool needed for any business to succeed. Digital marketing technology traces its roots to the dot.com boom of the early 90s. With the advent of the internet came the digital age, which has forever changed the marketing world. Over the last three decades, digital marketing technology has seen a gradual rise since the creation of web 1.0. Yahoo was launched in 1994 and saw a million hits in that year. Other tech giants like Google and Microsoft followed suit. In 2006, search engine traffic reached approximately 6 million hits monthly. Due to competition in the casino industry, free online pokies have embraced digital marketing technologies to succeed and remain operational.
Some of the digital marketing strategies used by online casinos include:
- Social media platforms marketing
- Search engine optimisation
- Pay per click ads
- Email and SMS marketing
- Content marketing
- Influencer marketing
The introduction of web 2.0 allowed for enhanced interaction between users and businesses. As of August 2020, the digital marketing industry was valued at $350 billion and is expected to hit the trillion-dollar mark by 2030. Social media is the number one digital marketing strategy as the average person spends 30 minutes daily browsing. Online casinos that promote their products on social media pages have reaped huge profits as they get a larger customer base. This editorial will discuss how online casinos have used digital marketing strategies to succeed.
Creation of Dedicated Mobile Applications
With the recent advancements in technology, smart gadgets such as phones, tablets, and iPads have become necessary in people’s day-to-day lives. Many online casino users with these devices prefer the betting on-the-go experience that comes with them. Most online casinos have partnered with reputable digital marketing agencies to create dedicated mobile apps in high demand among punters. Casinos have developed apps compatible with Microsoft, IOS and Android-powered devices, which alleviate the need to always have a PC to visit online casino websites. Online casinos without downloadable apps have a 60% lower chance of attracting new customers than their counterparts with applications.
With this in mind, it has become an accepted fact that online casinos with apps have succeeded in maintaining a positive revenue streak in a competitive industry. Some casinos have gone a step further to offer bonuses and rewards whenever a user downloads and installs their app, which has helped them win more customers. More customers translate to extra millions in profits in the online casino industry. In addition to that, mobile apps come with an extensive game selection that makes online casino platforms more vigorous and ingenious.
Optimal Utilization Of Social Media Accounts
Social media is a mammoth industry with about 3.4 billion active users worldwide. Estimates indicate that a new social media account is created every six seconds, with a single user having an average of seven social media accounts. A normal social media user spends an average of 142 minutes browsing through their accounts daily. Any worthwhile online casino should tap into the business growth potential brought about by social media. Facebook, WhatsApp, WeChat, Instagram, YouTube, TikTok and LinkedIn have the majority following among social users. Online casinos using social media digital marketing can reach out to a vast customer base among the populace.
Being renowned globally via social media goes a long way in building reputable online casino brands that ensure their success in the industry. Additionally, casinos’ social media accounts and pages can be used to engage with customers. For instance, casinos may use Instagram live stories to have a one-on-one conversation with punters regarding their services. Twitter threads are becoming increasingly popular among online casinos as they help them get feedback from their customers. Today most social media channels are interlinked. Online casinos can use data from existing customers to reach out to potential new users with similar profiles as the existing customers.
Creation of User-Friendly Websites
With digital marketing technology in online casinos comes the need to provide gamblers with the best gaming experience. For this to happen, casinos must provide up-to-date state-of-the-art web pages to their customers. Over the past few years, online casinos with the intent of success have invested heavily in creating user-friendly websites. Many casinos have partnered with highly respected software developers to create websites that are easy to navigate. Nowadays, most casino websites have faster loading speeds regardless of internet connectivity, with each feature clearly outlined on the web page. Some casinos have a guide option that helps novices join their website.
An essential feature that any user-friendly website must have is ensuring player safety and data protection from third parties. To ensure this, most casino websites are coded using HTML5, which has been proven to provide security to everything on the website. Moreover, online casino web pages come with excellent customer care support services. Any casino eyeing success in the industry offers a Live Chat option on their webpage, where customer care executives respond to punter’s queries in real-time. A superior website is a must for all online casinos willing to maximise their profits.
Affiliate Marketing
Have you ever used a search engine for specific searches unrelated to gambling, and casino ads pop up everywhere on the webpage? That’s affiliate marketing for you. Serious casinos with a knack for success pay for affiliate programs that provide a link to casino websites. Affiliate digital marketing is a cost-effective strategy as casinos only pay whenever a player clicks the link and joins their website. Most online casinos use smartcasinoguide.com, widely known for its extensive casino reviews. Apart from this, online casinos capitalise on search engines through SEO optimisation. With this, casinos use competitive keywords, which help make them appear at the top of any search engine. Any casino interested in becoming successful and keeping a steady profit margin should be on the first page of any search engine when users key in casino-related material.
Final Word
Digital marketing technologies have gained a positive global reputation in all sectors. All profit-driven businesses are shifting their focus to digital marketing instead of the traditional ways of marketing. Digital marketing in the online casino industry is gaining traction and will be the future of marketing. Online casinos that have embraced digital marketing have seen tremendous success as their revenues keep on increasing.
